Who we work with
What kind of businesses do you work with?
Fast-growing startups and scaleups — typically seed through Series B+, across sectors. If you're growing quickly and your people challenges are outpacing your ability to solve them, that's us.
Do you work in the US as well as the UK?
Yes. We're on the ground in the UK, EU and USA — so if you're expanding across the Atlantic in either direction, you get people who know both markets, not one team guessing about the other.
What stage should we be at before working with you?
Earlier than you think. Most founders call us when something's already broken — a bad senior hire, a levelling row, a team that's stopped performing. The best time is before that. But we're built for both: fixing what's broken and building so it doesn't break.
How we're different
Aren't you just an HR consultancy?
No. Consultants hand you a deck and leave. We embed in your business — your Slack, your leadership meetings, your hiring calls — and we're accountable for outcomes, not deliverables. You get senior People and Talent operators doing the work, not advising on it from a distance.
What does "fractional" actually mean?
You get an experienced People leader — the calibre you couldn't hire full-time yet — for the fraction of their time you actually need. Senior expertise, without the £150k+ salary, before your headcount justifies it.
Why not just hire a Head of People?
Eventually, you should — and we'll help you do it. But most businesses under ~100 people don't need a full-time Senior People hire; they need senior judgement part of the time and hands-on execution the rest. One full-time hire rarely gives you both. We do.
How it works
How do we get started?
A discovery call. We dig into your business, your goals, and where people problems are slowing you down. Then we propose the shape of support that fits — a fractional People leader, embedded talent, a defined project, or a mix. No 40-page proposals.
What's the minimum commitment?
Monthly rolling. No long lock-ins — if we're not earning our place every month, you shouldn't be paying us.
Can we scale support up or down?
Yes — that's the point. Heading into a fundraise, a restructure or a US launch? Dial us up. Steady state? Dial us down. Because we're embedded, we'll usually spot the shift before you do.
Do you do one-off projects?
Yes. Comp benchmarking, org redesign, a leadership offsite, performance framework build — defined scope, clear outcome, knowledge handed over to your team. Not a dependency.
We already have a People person / team. Will that be awkward?
No — we make them better. We can mentor a first People hire, plug specialist gaps alongside an existing team, or give your People lead the senior sparring partner they don't have. We build capability; we don't replace it.
Cost
How much does it cost?
It depends on scope — but as a guide, meaningfully less than a mid-level full-time People hire, for senior expertise plus execution. We'll give you a clear number after the discovery call, and it won't move without a conversation first.
Any hidden fees?
No. If extra work comes up, we'll flag it, price it, and agree to it before anything happens. You'll never open an invoice and get a surprise.
The long game
What happens when we outgrow you?
Perfect — that's the goal. When you're ready for a full-time People leader or in-house talent team, we'll help you hire them (it's literally one of our services), onboard them, and hand over clean. We'd rather be the reason you got there than a fixture on your P&L forever.
Chat to one of our co-founders
Our advisors have led, scaled and transformed organisations across industries. We bring hard-won expertise — not theory.
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